I hate when I go to the store to buy an item that was listed for sale in the ad only to have it ring up at full price and after arguing with the cashier and the manager (including showing them the ad six times) and finally getting it at the sale price, walk out of the store feeling guilty because my doormat gene tells me that if there is conflict I must be wrong and in order for all to be right with the world I must be stompled on at least a little bit.
This is just one of 500,000 reasons why I hardly ever shop at Kmart and if I didn't get such kickin' deals on boys' pants in the clearance section, I would just blacklist the entire chain.
And maybe all those researchers out there should forget about developing new and fabulous ways to look 50 years younger and focus in on phasing out the aforementioned doormat gene!